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4 Softly-Whispered Secrets to
Write a Solution-Savvy Sales Letter to Turn Prospective Clients into Paying
Too many sales letters are shaped into paper airplanes and flown into trash cans because freelancers write sales letters that sell their services. These freelancers have never listened to the quietly-whispered secret that says their sales letters should be selling solutions, not services, to yield the best results.
Solutions are jewels; they shimmer in sales pieces.
Prospects will peruse your sales letter if they discover you have a solution (or solutions) to their existing or future problem or problems.
To write a "solution-savvy" sales letter follow the copywriter's adage: write "client-centered" copy. Zero in on the prospect, his business, his needs, his problems. Then pitch yourself as the freelancer who can fulfill his needs and solve his problems, and crown your claims with clients whom you've worked for and specific results you've achieved on solving similar problems.
Here are four softly-whispered secrets to write a solution-savvy sales letter:
Secret #1: Focus on the clients need or
Secret #2: Focus on the benefits of solving
the problem or meeting the need.
Secret #3: What is the solution?
―Tie it into the client's needs. The client may have a new product to promote; he needs a low-cost marketing method that will produce lucrative results.
―Stress your uniqueness to undertake this task. Why you―and not someone else? What qualifications do you brandish and what type of specific results have you achieved for similar businesses with the same type of problem?
―Offer secondary solutions that may also work to solve the client's problem. These secondary solutions may also be alternatives that the client's competition are using; if this is the case, point out their weaknesses and emphasize why your primary solution is better.
Secret #4: The "client-centered" consummation.
Secondly, recommend a call-for-action schedule. Tell the client when you're available, how long the project will take, and when he can expect it by.
Here's a list of common solutions that clients often seek.
Your solution is the
Your solution offers:
Brian Konradt is the owner and operator of FreelanceWriting.com, a Web site dedicated to help writers master the business and creative sides of freelance writing. Mr. Konradt is also the principal of BSK Communications & Associates, a communications/publishing business in New Jersey, which he established in 1992.