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Write From Home
Kim Wilson
P.O. Box 4145
Hamilton, NJ 08610
Tel: (609) 888-1683
Fax: (609) 888-1672
E-mail:
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Featured Book of the Month
The Well-Fed Writer: Back For Seconds
by Peter Bowerman
Fanove Publishing
284 pp
If the thought of "cold calling"—or other methods of sales and marketing—sends
chills down your spine, then this book is for you. Perhaps you're not bothered
by sales or marketing but yearn to enter the lucrative field of copywriting;
again, this book is for you.
The
Well-Fed Writer: Back For Seconds is by far, one of the most comprehensive
books on and about commercial writing. Written in an easy-to-understand fashion,
Peter Bowerman reveals what works, what doesn't, and backs up his advice with
details from his personal experience along with testimonials and anecdotes from
other successful copywriters. The comprehensive resource section is a
copywriter's goldmine. Aspiring copywriters and seasoned pros will benefit
from
The
Well-Fed Writer: Back For Seconds, especially when combined with its
predecessor
The
Well-Fed Writer:
Financial Self-Sufficiency As A Freelancer
Writer In Six Months Or Less.
Buy the The Well-Fed Writer: Back For Seconds!
Table of Contents:
Introduction
New Questions, New Answers
Lots Of Ways To Be a "Well-Fed Writer"
Hate Marketing? You'll Love This Book!
Like a Pot Luck: Many Dishes, Many Writers
A Looser, Richer, Juicier Book
Chapter One
The Mean Menacing Marketing (And
Sales) Monster
Take a Deep Breath and Relax
Marketing: What It Is and What It Isn't
You're In Control of More Than Enough To Succeed
The Game Is Already In Progress; Just Learn Your Lines
It's Not Hard To Stand Out, Because Few Do!
Sales: Bad Experiences, Bad Associations
B2B And B2C: The Difference
Meet a Need, Make a Sale
Lessons From a Former "Love Merchant"
Make It Easy For Them To Say Yes
8 Sales Tips for NON-Salespeople (From CEO of Sales Training
Firm)
Real Sales: A Single-Bullet Assassination Story
11 All-Stars' Sales Stories: Not What You'd Expect
Basic Sales Techniques (That Don't Involve Selling Your
Soul...)
Chapter Two
Into The Mind Of The Master
We Can Make It Easy, Or We Can Make It Hard
Why Write Anything? (Think Like A 10-Year-Old)
Tune Into WIFM (What's In It For Me?)
Sales & Marketing Cornerstones: Learn and Earn
Who's the Audience? (Still the First Question)
Features vs. Benefits (Stop Talking About Yourself...)
It's Not Just Business, It's Human Nature
Thoughts Of Resumes, Releases, Books, Drill Bits and...Love
The USP (Every Company Has One...)
Discovery Questionnaires Boost Credibility, Reduce Anxiety
Are You Branded?—The
Basics of Standing Out
Chapter Three
Web Sites=Working Smarter
Marketing Simplified, Credibility Enhanced
The Point: Instant Access To Your Samples
What Yours Should Include (Less Is More...)
(Don't) Show Them the Money
Understand Your Audience and Stand Out
Using Web sites To Direct Your Business
Top 10 To-Dos for Web site Creation
The $75 DIY Web site: No Catch, No Kidding
Third-Party Testimonials: FAR More Than Meets the Eye
Dozens of Commercial Writers Show Off Their Sites
Chapter Four
"Let Me Clarify"
Common Myths, Preconceived Notions and FAQ's
How Good a Writer Do You Have To Be?
Business Names, Business Plans and Business Cards
Commercial Copywriter? Copywriter? Business Writer?
The Portfolio: Yes, You Need More Than a Few Poems
Is a Batman Binder Okay for a Portfolio? (No Comment)
It'll Be Easier For Some and That's Life, Sweetheart
Do I Need Ad Agency Experience To Succeed? (Nope)
No Sales Experience, No Problem (You Worry Too Much)
Journalists/Academics: "Commercial"=The Dark Side, Right?
Online Job Sites: Way To Go OR a Waste of Time?
$75 An Hour? Me? I'm Not Worthy!
Undisciplined Slobs, Rejoice! There Is Hope...
How Much For That Brochure in the Window?
Is It Still Doable In Six Months? Yes, and...
Conflict Of Interest: A Big Hairy Deal?
What Rights Do I Retain as a Commercial Writer?
Think Like a Businessperson, NOT a Writer
Chapter Five
Now Entering The Cold-Calling Zone
No, Cold Calling Isn't the ONLY Way...
Aluminum Siding, Anyone?
You Might Be an Annoying Telemarketer If...
You Care + They Don't=Phone Phobia
Why Is It So Hard at First? (Surprising Answer)
Get This and You'll Remove Most of the Anxiety
A Cool Cat vs. a 2:00 P.M. Desperado
Turning Voice Mails into Productive Feelers
Lessons From a Door-To-Door Book Salesman
Common Cold-Calling Concerns, Straight Answers
"Everyone I Call Already Has a Freelancer." Oh, Yeah?
The Critical Importance of Critical Mass
Chapter Six
Touching Your Market—By Direct Mail,
E-Mail and Fax
Direct Mail: Proven Strategy and Resources
DM Tips From Industry Pro: Avoid Common Mistakes
DM Postcard Houses: Fast, Easy, High Quality, Economical
FREE DM & Cheap DM Seminars Through the USPS
A Novel (and Highly Effective) Direct Mail Approach
The ABCs of E-mail Marketing
How a Florida Writer Made E-mail her Marketing Centerpiece
Brit Blasts 800 Prospects, Qualifies/Quantifies Market
Just the Fax, Ma'am: Atlanta FLCW Strikes Gold
Chapter Seven
Dining Off The Beaten Path
The Not-For-Profits: Where, Why, Who and How Much
Corporate Roads Less Traveled
Back To School: Landing Work With Universities
The BIG Small-Medium-Sized Market
60 Writing Avenues You Probably Never Thought Of
Jobs Through Expos, Seminars, Coaches and More
Writing Work From Events and News Stories
Chapter Eight
Eating Well In Smaller Markets & Rural
Areas
FYI, Good Advice for ANY Writer in ANY Setting
The Basics of Smaller Market Business-Building
Prospecting Everywhere: The Best of All Worlds
Gulf Coast Gumption: African-American Woman Flourishes in
Florida
Heartland Harvest: Iowa Woman Makes It Happen
Canada Can-Do: Northern Neighbor Shares Success Tips
Tennessee Tenacity: Southern Woman Leaves No Stone Unturned
Chapter Nine
Full-Time Dream, Part-Time Reality
The Fundamentals of Part-Time Business Building
How To Build The Biz When You're a "9-5, M-F" Employee
Kansas City Multi-Tasker Keeps All the Plates Spinning
Single Mom Dynamo: From Journalism to Copywriting
Commercial Freelancer in Cyprus Offers Killer Transition Tips
Chapter Ten
Networking
Why Haven't You Called Your Friends for Work?
Keeping the Radar Up (Politely) Over Chips and Dip
Crafting Elevator Speeches and Verbal Taglines
The Curious Psychology of Self-Employment
Getting the Most From Your Chamber of Commerce
A SERIOUS Networking Organization (Check It Out...)
Starting Your Own Writers Group: A Primer
AND Taking the Idea to New Heights of Collaboration
Chapter Eleven
It's NOT The Economy, STUPID!
A Tale Of Physics Class and the Power Of Homework
Whatever You Believe Is the Case, You're Right
The Power Of the Diversified Portfolio
What We Can Learn From Technical Writers
The Usual Suspects Not Delivering? Find New Ones...
NOT Will It Work? But Will YOU Work It?
Chapter Twelve
Writer Better, Earn More
Ten Tips To Instantly Improve Your Writing
Write Like You Talk
Lose the Weak Words and Tone
Give Your Audience Credit
Make Every Word Pull Its Weight
Make Your Writing Disappear
Cadence Is Everything
Start in the Middle
$50 Words Cheapen Writing
Be a Storyteller
Focus On The Reading, Not the Writing
The Writers Self-Check List
Writing for the Web: A Primer From a Boston FLCW
Chapter Thirteen
From Small Dreams To Cruise Ship Talks
Golden Wisdom From a True Possibility Thinker
Self-Esteem Is Earned, NOT Bestowed
It's Okay to NOT Know Your Final Destination
The Ultimate Power of Step One
Appendix A
TWFW: The Well-Abridged Edition
A Lean, Clean Encapsulation of
The
Well Fed Writer
Appendix B
Well-Fed Writer Success Profiles
From Book Club Editor to Thriving High-Tech Scribe In
Crashing Economy
Recent College Grad Carves Unique Research Niche
Waco, Texas Ex-Journalist Transitions Successfully
Santa Fe Ex-High-Tech Reporter Specializes in Case Studies
Wisconsin Writer Carves Niche in Death Care (Without College
Degree)
Rhode Island Ex-Salesperson At-Home Mom Gets It All Done
Chicago Ex-Agency Copywriter Hits Six Figures for 15 Years
Running
Ex-Magazine Refugee in Philly Perseveres & Finds Her Rhythm
Seattle Ex-Ad Agency Exec Stays Open, Thrives in Poor Local
Economy
Massachusetts Ex-Journalist/PR Pro Networks & Cold Calls to
Build Biz
Big Apple Dweller Writes Copy/Screenplays/Comedy, Thrives
Financially
Married Writer Duo Choose Small Town Life & Low-Maintenance
Clients
Appendix C
A Selected Case Study
ABC Security
Appendix D
Well-Fed Business Startup
Business Structures
Taxes
Retirement
Health Insurance
Business Liability Insurance
Appendix E
Writing & Marketing Resources
Writing/Marketing Books
Reference Books
Writing/Marketing Web Sites
Online Copywriting Resources
Writing/Marketing E-Newsletters
Writers Groups (Regional/National)
Well-Fed Chat Rooms
At-Home-Mom Web Sites
Appendix F
The Well-Fed Self-Publisher
My Self-Publishing Saga (A Taste of the Upcoming Book)
Index
Buy the The Well-Fed Writer: Back For Seconds!
| |
Have You Read...
I Wanna
Win
by Cheryl Wright
If you want to win writing contests and earn that elusive tag of
'award-winning writer' or if you just want to hone your skills, this book will
point you in the right direction.
New to freelance writing?
Read
this informative article.
Read
Glossary of Writing Terms
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