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Write From Home
Kim Wilson
P.O. Box 4145
Hamilton, NJ 08610
Tel: (609) 888-1683
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5 Guarantees
that May or May Not Guarantee You More Freelance Work
by Brian S. Konradt of BSK Communications
and Associates
To cut through the clutter of competition, consider showcasing a
guarantee in your sales letter. By guaranteeing your services, a
prospect will more likely consider to hire you over a freelance writer
who does not offer a guarantee. A few guarantees that I've come across
over the years include:
1. I'm deadline-friendly. If I don't meet your deadline, you pay
me nothing! (Not for the copywriter who breaks under pressure, of
course)
2. I offer a 100% 30-day Money-Back-Guarantee on all of my press
releases. This means you pay me nothing if you can write a better press
release than me.
3. I guarantee that you'll be satisfied with my creative copy. If
you are in any way dissatisfied with my copy, I'll rewrite it until you
are satisfied. (Some copywriters make it a rule to offer only one
rewrite for clients for free — additional rewrites are charged as
billable time)
4. I work within your budget. If I go over your budget without
your permission, I'll pay the extra costs! Guaranteed! (If you offer
this guarantee, you'll want to make sure you immediately get on the
phone with the client and ask for a budget increase if you think you
need more billable time to finish the project)
5. I guarantee that my direct mail package will outpull your last
one. If not, you pay me 25% less. (The secret with this guarantee is
that the copywriter has already increased his DM copywriting fee by 25%
before he met with the prospective client. Should his DM package not
outpull the company's last efforts, the copywriter really has nothing to
lose — except maybe the client)
Before you offer a guarantee with your services, make sure it's one that
you can live up to, it won't sacrifice your performance or profit, and
it doesn't sound too ridiculous — or sound as if you're desperate to
get business. Showcase your guarantee at the top or bottom of your sales
letter. You may even want to showcase your guarantee on your business
card.
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Brian
Konradt is the owner and operator of
FreelanceWriting.Com (http://www.freelancewriting.com),
a web site dedicated to help writers master the business and creative
sides of freelance writing. Mr. Konradt is also the principal of BSK
Communications & Associates, a communications/publishing business in
New Jersey, which he established in 1992.
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Have You Read...
I Wanna
Win
by Cheryl Wright
If you want to win writing contests and earn that elusive tag of
'award-winning writer' or if you just want to hone your skills, this book will
point you in the right direction.
New to freelance writing?
Read
this informative article.
Read
Glossary of Writing Terms
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Writing
and Illustrating Children's Books
