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5 Guarantees that May or May Not Guarantee You More Freelance Work
by Brian S. Konradt of BSK Communications and Associates

To cut through the clutter of competition, consider showcasing a guarantee in your sales letter. By guaranteeing your services, a prospect will more likely consider to hire you over a freelance writer who does not offer a guarantee. A few guarantees that I've come across over the years include:

1. I'm deadline-friendly. If I don't meet your deadline, you pay me nothing! (Not for the copywriter who breaks under pressure, of course)

2. I offer a 100% 30-day Money-Back-Guarantee on all of my press releases. This means you pay me nothing if you can write a better press release than me.

3. I guarantee that you'll be satisfied with my creative copy. If you are in any way dissatisfied with my copy, I'll rewrite it until you are satisfied. (Some copywriters make it a rule to offer only one rewrite for clients for free — additional rewrites are charged as billable time)

4. I work within your budget. If I go over your budget without your permission, I'll pay the extra costs! Guaranteed! (If you offer this guarantee, you'll want to make sure you immediately get on the phone with the client and ask for a budget increase if you think you need more billable time to finish the project)

5. I guarantee that my direct mail package will outpull your last one. If not, you pay me 25% less. (The secret with this guarantee is that the copywriter has already increased his DM copywriting fee by 25% before he met with the prospective client. Should his DM package not outpull the company's last efforts, the copywriter really has nothing to lose — except maybe the client)

Before you offer a guarantee with your services, make sure it's one that you can live up to, it won't sacrifice your performance or profit, and it doesn't sound too ridiculous — or sound as if you're desperate to get business. Showcase your guarantee at the top or bottom of your sales letter. You may even want to showcase your guarantee on your business card.

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