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Write From Home
Kim Wilson
P.O. Box 4145
Hamilton, NJ 08610

E-mail: kim @ writefromhome.com

E-book Publishing Checklist

by Milana Leshinsky
copyright (c) 2001 Milana Leshinsky

E-books are the latest craze on the Internet. Why? Because they are easy to produce, free to deliver, and can create an unlimited income if marketed correctly and consistently.

You can write an e-book about anything! As long as people are willing to pay for that information, it will sell. It is also a great way to self-publish fiction without spending a fortune on print publishing.

How do you get started? Follow this handy checklist:

Choosing a Topic

  • Create an inventory of your skills.

  • Narrow down that list to the topics you are passionate about.

  • Choose the topic that is most likely to have a wide and growing audience.

Define your Target Market

  • Find your competitors using search engines.

  • List some problems and challenges your target customers might face.

  • Think of 4-5 possible titles for your e-book.

  • Get other peoples' opinions on each title.

  • Post your titles on relevant forums to see which ones people like best. (try http://www.ablake.net/forum)

The Ultimate Goal

Decide what you want to accomplish writing this e-book:

  • Use it as an introductory product to a high-end product or service (has to be of high quality and reasonable price, and you must have the back-end ready).

  • Make it your primary product for your business (should be a decent size e-book, with many extras, possibly a consultation included, can be mid-to-high price).

  • Generate quick profits by selling reprint rights to this e-book (topic must be able to support a large audience and be unique from your competition).

  • Use it as a lead generation tool (has to be free, enticing, and still have useful information).

Content Brainstorm

  • Decide on the final topic and title for your e-book.

  • Write down everything you know about the subject.

  • Organize your list into sections, putting related points together.

  • Build your table of contents, with chapters and sections within chapters.

Write Your E-book

  • Use your text editor or word processing program to write your book.

  • Spell check and re-read your book to ensure good flow.

  • Send it to your friends to read and ask for their testimonials.

Design and Assemble

  • Choose an e-book compiler.

  • Find good images for the interior of your e-book (try http://www.arttoday.com)

  • Put all the files and pages together and compile into an e-book.

Build a Web Site To Sell Your E-book

  • Put a Web site together (get a free start-up guide at http://www.firstbusinesswebsite.com/Guide.html).

  • Set up an online payment system to accept credit cards on your Web site.

  • Password-protect your e-book files.

  • Write a sales copy-text for your Web site.

  • Add bonuses, guarantee, list benefits of your e-book.

Design an E-book Cover

  • Do not underestimate the power of a good book cover. A great looking e-cover is known to increase sales 300% for many authors.

  • Decide if you want to create your own e-cover or hire a professional designer.

Time to Promote

Depending on what your ultimate goal is, your marketing methods may vary.

  • Create a free demo (or a free chapter) of your e-book and allow your visitors to download it and give away to others.

  • Set up an autoresponder to follow-up with them later to upsell your back-end product or service.

  • Write articles, place classified ads, submit to search engines, start a newsletter, etc.

Milana Leshinksy is a full-time Web developer and the author of two e-books: Create Your First Business Web Site in 10 Days and 65 Instant Web Design Answers.









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