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Write From Home
Kim Wilson
P.O. Box 4145
Hamilton, NJ 08610
E-mail: kim @ writefromhome.com
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E-book Publishing Checklist
by Milana Leshinsky
copyright (c) 2001 Milana Leshinsky
E-books are the latest craze on the
Internet. Why? Because they are easy to produce, free to deliver, and can create
an unlimited income if marketed correctly and consistently.
You can write an e-book about
anything! As long as people are willing to pay for that information, it will
sell. It is also a great way to self-publish fiction without spending a fortune
on print publishing.
How do you get started? Follow this
handy checklist:
Choosing a Topic
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Create an inventory of your
skills.
-
Narrow down that list to the
topics you are passionate about.
-
Choose the topic that is most
likely to have a wide and growing audience.
Define your Target Market
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Find your competitors using search
engines.
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List some problems and challenges
your target customers might face.
-
Think of 4-5 possible titles for
your e-book.
-
Get other peoples' opinions on
each title.
-
Post your titles on relevant
forums to see which ones people like best. (try
http://www.ablake.net/forum)
The Ultimate Goal
Decide what you want to accomplish
writing this e-book:
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Use it as an introductory product
to a high-end product or service (has to be of high quality and reasonable
price, and you must have the back-end ready).
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Make it your primary product for
your business (should be a decent size e-book, with many extras, possibly a
consultation included, can be mid-to-high price).
-
Generate quick profits by selling
reprint rights to this e-book (topic must be able to support a large audience
and be unique from your competition).
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Use it as a lead generation tool
(has to be free, enticing, and still have useful information).
Content Brainstorm
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Decide on the final topic and
title for your e-book.
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Write down everything you know
about the subject.
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Organize your list into sections,
putting related points together.
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Build your table of contents, with
chapters and sections within chapters.
Write Your E-book
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Use your text editor or word
processing program to write your book.
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Spell check and re-read your book
to ensure good flow.
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Send it to your friends to read
and ask for their testimonials.
Design and Assemble
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Choose an e-book compiler.
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Find good images for the interior
of your e-book (try http://www.arttoday.com)
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Put all the files and pages
together and compile into an e-book.
Build a Web Site To Sell Your
E-book
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Put a Web site together (get a
free start-up guide at
http://www.firstbusinesswebsite.com/Guide.html).
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Set up an online payment system to
accept credit cards on your Web site.
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Password-protect your e-book
files.
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Write a sales copy-text for your
Web site.
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Add bonuses, guarantee, list
benefits of your e-book.
Design an E-book Cover
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Do not underestimate the power of
a good book cover. A great looking e-cover is known to increase sales 300% for
many authors.
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Decide if you want to create your
own e-cover or hire a professional designer.
Time to Promote
Depending on what your ultimate goal
is, your marketing methods may vary.
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Create a free demo (or a free
chapter) of your e-book and allow your visitors to download it and give away
to others.
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Set up an autoresponder to
follow-up with them later to upsell your back-end product or service.
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Write articles, place classified
ads, submit to search engines, start a newsletter, etc.
Milana Leshinksy is a full-time Web
developer and the author of two e-books: Create Your First Business Web Site
in 10 Days and 65 Instant Web Design Answers.
http://www.firstbusinesswebsite.com
http://www.instantwebanswers.com
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