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Write From Home
Kim Wilson
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How to Market Your Unsold Books
on the Internet: It's Easy
Judy Cullins
© 2002
Your book expresses your useful
information, your creativity, your genius. It's your dream come true. Or is it?
You have already tried a few venues--maybe a tradeshow, book
signings, press releases, book reviews, distributors, wholesalers, speaking and
book tours.
Now, there is a new way to market those unsold books. Use the Internet. And you
don't even need your own Web site or spend money.
Get ready to create a continuous, passive income. Be ready for those checks and
charges coming your way often!
What Kind of Books Can I Market?
Depending on your passion, your willingness to learn a new way, and putting
energy into your campaign, you can market any kind
of book: how-to, non-fiction, fiction, short special reports, booklets,
training manuals, workbooks, poetry, short stories, articles.
Sell your Print Books and Create New eBooks
If you already have a print book, you can still sell it Online. One way to
draw attention to it is to write a short eBook on the
same subject. This won't take long.
Make this eBook around 10-25 pages. You can copy and paste Word files right from
your print book taking information on one topic, or perhaps from one
chapter. Reduce the number of stories to keep it short. Then add a new
introduction and conclusion. People on the Net want straight-to-the-point
information.
Put your eBook into Word and Portable Document Format (PDF). Use your Word file
to update and edit and use your PDF file to send your book by email.
Who will Buy?
You can sell your short eBook for $6.95-$14.95, depending on how much your
audience wants it and how well you write your
sales copy. You can also give this book away to stimulate your audience to want
the whole story--the print book.
Online audiences read all kinds of books. Many will want the shorter electronic
version and be perfectly willing to print it. Others only want a book they can
hold and enjoy on their
nightstand a long time. They will buy the longer version.
To publicize your books, start writing short articles, anywhere from 400-1200
words on your book's topics. When you submit
to Online ePublishers, Web masters and ezine owners, each article will be seen
by thousands, even hundreds of thousands of
Online readers. They are hungry for information. That's why they go to the Web.
To the bottom of the ezine, add a signature file that gives your title, tag
line, book title, free offer, phone numbers, and e and Web addresses.
Expand your marketing and promotion. Use the Internet to reach hundreds of those
in your target market today.
Judy Cullins is an author, publisher &
book coach. She helps professionals manifest their book and web dreams.
Her recent eBook: "Ten Non-techie Ways to Market Your Book Online" is available
at
http://www.bookcoaching.com/products.shtml
For up-to-date book marketing information send an e-mail to
Subscribe@bookcoaching.com
FREE The Book Coach Says... includes 2 free eReports.
You may contact via e-mail at
Judy@bookcoaching.com or by phone at
(619)466-0622
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Have You Read...
I Wanna
Win
by Cheryl Wright
If you want to win writing contests and earn that elusive tag of
'award-winning writer' or if you just want to hone your skills, this book will
point you in the right direction.
New to freelance writing?
Read
this informative article.
Read
Glossary of Writing Terms
Authors Area
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(Electronic & Print)
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Organizations
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Writing
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