Writing market intelligence reports (also
called “industry reports”) probably never enters your mind. It may sound a bit
intimidating and foreign. It may sound too out of reach. “I am not an industry
expert and I can’t write something of that caliber,” you may say to yourself.
But what if the benefits are far greater than the “fear?"
You either work 9 to 5 or freelance
independently. Either way, you don’t receive residual income from your work. In
a 9-to-5 job, if you miss a day, you won’t be paid for that particular day at
the end of the month. As a freelancer, if you don’t produce and deliver, not
only you don’t get paid, you’d ruin your hard-earned reputation.
What if there is a way for you to earn
residual income many times over your initial effort now? Residual income simply
means that when you complete a job, you keep getting paid without putting forth
extra effort or work on your part as long as the “final product” of your work
still exists and is still being sold.
The average industry reports are sold $3,000
a piece and the authors (also called “researchers”) earn 25 percent royalty out
of the retail price. Thus, earning $5,000 per month is not impossible at all. In
fact, it is a conservative estimate. Many market intelligence authors earn much
more than that, but they are less likely to disclosing the actual figure.
Breaking in and succeeding in market
intelligence report writing is much easier nowadays, thanks to computers and the
Internet. Researching for industrial information took a lot of effort a few
years ago. Now it is more of what and who you know, where to look for and how to
get yourself hooked up to the sources of information, even if you don’t have
previous experience in the field. And yes, most of these activities can be done
Naturally, if you know how to operate a
computer and perform online research, you already possess two of the most
essential skills to succeed in this business. So, wait no more. You can start
writing as soon as you want either part-time or full-time.
Here are some tips to break into and succeed
in industry reports writing based on
Write Industry Reports: Work at Home
and Start Earning $5,000 in Royalties per Month.
First, understand what an industry report
really is: who reads it, how the information is arranged, how it is formatted
and how the validity of information is tested.
Second, understand what you need to do: who
to contact for reliable insider industry information, how to locate them (online
and off), how to search for responsible secondary data and how to design and
collect primary data.
Third, write a sample report to send out to
research firms. This requires specific information that shows your research
Fourth, polish your research skills: no
expensive trainings are required. Some free trainings are available online.
Fifth, know where to look for research firms
that hire freelancers. This information is also available online.
Sixth, compile your first market
intelligence sample comprising a brief well-designed sample report of at least
1,000 words, a cover letter and your latest résumé. Just make sure to include
all the required research-based information in the sample to impress the
employer. With this sample, you wouldn’t look “inexperienced” at all.
Seventh, once you land the job, there are
some “tricky” contractual clauses you must be aware of. Caveat emptor.
One of them is the “limited royalty period” clause. You may want to re-consider
this clause after consulting with your counselor.
Eighth, the most important one, make sure to
completely familiarize yourself with the tools of the trades, such as online
business and statistical databases, online expert pools and online electronic
library accesses, to make your job easier.
Writing industry reports is not as hard as
it sounds. As long as you know what you’re doing and where to look for the
reliable resources, research firms need you now. After all, where else can a
writer make $5,000 in residual income per month while enjoying an industry
expert status (and waking up at noon again)?